Ghibli, Nano Banana… and Now This: Brands and Creators Dive Into Instagram’s Viral “Thinnest Video” Trend
Discover Instagram’s latest viral trend—the “thinnest video.” Learn how brands and creators are using 5120×1080 ultra-wide cinematic reels to make scroll-stopping, premium content and how you can join.
“Instagram’s ‘thinnest video’ trend: ultra-wide cinematic reels transforming everyday clips into scroll-stopping, premium content.”
From meme pages to luxury brands, Instagram’s newest obsession is the “thinnest video”—a cinematic ultra-wide strip that’s simple to create yet eye-catching enough to dominate feeds. Following AI-inspired trends like ChatGPT’s Ghibli animations and Google Gemini’s Nano Banana, this ultra-wide format is the latest viral sensation on the platform.
What is the Thinnest Video Trend?
The trend features videos cropped into a sleek 5120×1080 ultra-wide cinematic strip, giving them a panoramic, almost film-like appearance. By trimming the top and bottom of a regular video, creators turn ordinary footage into scroll-stopping clips that feel futuristic and visually striking.
The format works on old clips too—travel vlogs, lifestyle content, or even product shots—transforming them into high-impact, artful videos.
Why Brands and Creators Are Joining In
It’s not just individual creators hopping on the trend. Big names have embraced the thinnest video format:
- Brands: Netflix India, KitKat, McLaren, BlinkIt, BMW Motorrad, Myntra, Google India, Red Bull US, Nothing India
- Tourism & Politics: Kerala Tourism, Indian National Congress
From witty campaigns to political reels, the format is flexible, cinematic, and attention-grabbing—perfect for standing out in crowded Instagram feeds.
Why It’s Going Viral
- Breaks visual monotony of standard reels
- Offers cinematic, surreal, and premium aesthetics
Versatile for multiple uses:
- Transform old travel or lifestyle videos into artful clips
- Turn product ads into short-film style presentations
- Add a dreamy, surreal vibe to everyday footage
- Essentially, it’s Ghibli meets Hollywood, giving old or new content an instant upgrade.
How to Create a 5120×1080 Ultra-Wide Reel
- Shoot footage in landscape mode at the highest resolution.
- Import into editors like InShot, Adobe Premiere Pro, CapCut, VN, or Canva.
- Set the project resolution to 5120×1080 pixels.
- Use the crop or mask tool to trim top and bottom, leaving a slim cinematic strip.
- Save and upload to Instagram.
- Preview before posting to ensure Instagram doesn’t auto-crop.
Pro Tip: Wide landscapes, cityscapes, and sports footage look especially good in this format.
Top Examples of the Trend in Action
- Kerala Tourism: Landscapes turned into postcard-like ultra-wide reels: “God’s Own Country, framed to perfection.”
- Netflix India & KitKat: Pop culture and humor-driven clips.
- Indian National Congress: Political messaging, e.g., Rahul Gandhi reel: “Aa raha hai Hydrogen Bomb jald hi!”
From meme accounts to big brands, the thinnest video trend is simple, bold, and premium-looking—and the earlier you try it, the more likely you are to ride the Instagram algorithm wave.
Whether you’re a creator, a brand, or just looking to refresh your feed, now’s the perfect time to try the thinnest video trend.
